Terms and Conditions

Welcome to Niruthi!

These terms and conditions outline the rules and regulations for the use of Niruthi’s Website, located at http://niruthi.com/.

By accessing this website we assume you accept these terms and conditions. Do not continue to use Niruthi if you do not agree to take all of the terms and conditions stated on this page.

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and all Agreements: “Client”, “You” and “Your” refers to you, the person log on this website and compliant to the Company’s terms and conditions. “The Company”, “Ourselves”, “We”, “Our” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services, in accordance with and subject to, prevailing law of Netherlands. Any use of the above terminology or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to same.


We employ the use of cookies. By accessing Niruthi, you agreed to use cookies in agreement with the Niruthi’s Privacy Policy.

Most interactive websites use cookies to let us retrieve the user’s details for each visit. Cookies are used by our website to enable the functionality of certain areas to make it easier for people visiting our website. Some of our affiliate/advertising partners may also use cookies.


Unless otherwise stated, Niruthi and/or its licensors own the intellectual property rights for all material on Niruthi. All intellectual property rights are reserved. You may access this from Niruthi for your own personal use subjected to restrictions set in these terms and conditions.

You must not:

Republish material from Niruthi
Sell, rent or sub-license material from Niruthi
Reproduce, duplicate or copy material from Niruthi
Redistribute content from Niruthi

This Agreement shall begin on the date hereof.

Parts of this website offer an opportunity for users to post and exchange opinions and information in certain areas of the website. Niruthi does not filter, edit, publish or review Comments prior to their presence on the website. Comments do not reflect the views and opinions of Niruthi,its agents and/or affiliates. Comments reflect the views and opinions of the person who post their views and opinions. To the extent permitted by applicable laws, Niruthi shall not be liable for the Comments or for any liability, damages or expenses caused and/or suffered as a result of any use of and/or posting of and/or appearance of the Comments on this website.

Niruthi reserves the right to monitor all Comments and to remove any Comments which can be considered inappropriate, offensive or causes breach of these Terms and Conditions.

You warrant and represent that:

You are entitled to post the Comments on our website and have all necessary licenses and consents to do so;
The Comments do not invade any intellectual property right, including without limitation copyright, patent or trademark of any third party;
The Comments do not contain any defamatory, libelous, offensive, indecent or otherwise unlawful material which is an invasion of privacy
The Comments will not be used to solicit or promote business or custom or present commercial activities or unlawful activity.

You hereby grant Niruthi a non-exclusive license to use, reproduce, edit and authorize others to use, reproduce and edit any of your Comments in any and all forms, formats or media.

Hyperlinking to our Content

The following organizations may link to our Website without prior written approval:

Government agencies;
Search engines;
News organizations;
Online directory distributors may link to our Website in the same manner as they hyperlink to the Websites of other listed businesses; and
System wide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Web site.

These organizations may link to our home page, to publications or to other Website information so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products and/or services; and (c) fits within the context of the linking party’s site.

We may consider and approve other link requests from the following types of organizations:

commonly-known consumer and/or business information sources;
dot.com community sites;
associations or other groups representing charities;
online directory distributors;
internet portals;
accounting, law and consulting firms; and
educational institutions and trade associations.

We will approve link requests from these organizations if we decide that: (a) the link would not make us look unfavorably to ourselves or to our accredited businesses; (b) the organization does not have any negative records with us; (c) the benefit to us from the visibility of the hyperlink compensates the absence of Niruthi; and (d) the link is in the context of general resource information.

These organizations may link to our home page so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services; and (c) fits within the context of the linking party’s site.

If you are one of the organizations listed in paragraph 2 above and are interested in linking to our website, you must inform us by sending an e-mail to Niruthi. Please include your name, your organization name, contact information as well as the URL of your site, a list of any URLs from which you intend to link to our Website, and a list of the URLs on our site to which you would like to link. Wait 2-3 weeks for a response.

Approved organizations may hyperlink to our Website as follows:

By use of our corporate name; or
By use of the uniform resource locator being linked to; or
By use of any other description of our Website being linked to that makes sense within the context and format of content on the linking party’s site.

No use of Niruthi’s logo or other artwork will be allowed for linking absent a trademark license agreement.


Without prior approval and written permission, you may not create frames around our Webpages that alter in any way the visual presentation or appearance of our Website.

Content Liability

We shall not be hold responsible for any content that appears on your Website. You agree to protect and defend us against all claims that is rising on your Website. No link(s) should appear on any Website that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

Your Privacy

Please read Privacy Policy

Reservation of Rights

We reserve the right to request that you remove all links or any particular link to our Website. You approve to immediately remove all links to our Website upon request. We also reserve the right to amen these terms and conditions and it’s linking policy at any time. By continuously linking to our Website, you agree to be bound to and follow these linking terms and conditions.

Removal of links from our website

If you find any link on our Website that is offensive for any reason, you are free to contact and inform us any moment. We will consider requests to remove links but we are not obligated to or so or to respond to you directly.

We do not ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we promise to ensure that the website remains available or that the material on the website is kept up to date.


To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website. Nothing in this disclaimer will:

limit or exclude our or your liability for death or personal injury;
limit or exclude our or your liability for fraud or fraudulent misrepresentation;
limit any of our or your liabilities in any way that is not permitted under applicable law; or
exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty.

As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

Dr.MSR Murthy

Scientific Advisor

Dr.Murthy has worked with NRSU for more than 30 years and he is a geo spatial expert in generating quality crop data and Vegetative Index, he holds Doctorate in Air quality and vegetation from Osmania Uniersity and holds a Master’s Degree in Plant Biology from TERI, he has been associated with Niruthi since 2017 and is guiding Niruthi in generating crop related data.

Dr.Krishna Kumar

Scientific Advisor

Dr.Krishna Kumar is having more than 30 year so Experience in working with Tropical weather conditions he holds a doctorate in Atmospheric Physics from University of Pune and has worked with IITM, he is a Life member of Indian Meteorological society and is associated with niruthi since inception and is supporting Niruthi in workignon Tropical Climate conditions.

Dr. G. Srinivasan

Scientific Advisor

Dr.Srinivasan is a Life Member of Indian Meteorological Services and Association Member of Agro meteorologists Dr.Srini is working as a Chief Scientist at RIIMES and previous he has held holds Various Key positions at IMD India and also he was a member of World Meteorological Organisation, He has a Doctorate in Atmospheric Sciences and holds Master’s Degree in Agriculture Meteorology. With his vast experience of over 30 years Dr. Sini is guiding Niruthi with his technical abilities and made Niruthi develop weather data and weather-based products.

Dr. Satya Kumar

Scientific – Climatology

Dr.Satya has over 30 years of experience in climatology, he is the Ex- Director for IMD Hyderabad and holds M.Sc (Tech), Ph.D, Andhra University, Dr.Satya has experience in Monitoring, site selection, installation and data validation of Automatic Weather Station (AWS)/Automatic Rain Gauge (ARG) network of IMD/ AP State Government net work in Andhra Pradesh. And he has also Worked as Meteorologist (Forecast & Planning activities), MET Department, Qatar for 5 years (On Govt. of India Deputation), With his vast experience on weather data generation he has been instrumental in guiding Niruthi for producing accurate weather data using climate gridding models since 2012.

Dr. Y.S Rama Krishna

Scientific Advisory – Agronomist

Dr. YSRK is the Ex- Director, CRIDA (ICAR) and Member, Advisory Committee – National Disaster Management Authority (NDMA) he also held the chair for the Ex- Dr. E A H ROBERTS CHAIR on NRM (TRA), Tocklai, with his vast experience he has been supporting Niruthi in the agriculture space from preparing agro weather advisories to contingency plans for various crops. Since 2016 Dr. YSRK is supporting Niruthi as an Advisor and as a subject matter expert.

Scientific Advisor

Dr. Ramakrishna Nemani is a Senior Earth Scientist with NASA with thirty years of experience in theory and application of optical remote sensing, numerical bio-geochemical modeling, climatology and ocean-atmosphere-land coupling. His current research focus is on ecological forecasting and collaborative Earth science. He served as a member of several NASA missions including EOS (Earth Observing System), LDCM (Landsat Data Continuity), and NPP (NPOES Preparatory Project). He published over 150 papers on a variety of topics including ecosystem modelling, climatology, remote sensing and agriculture. He received numerous awards from NASA including the Outstanding Leadership Medal, Exceptional Scientific Achievement Medal and group achievement awards for TOPS and NEX projects.

He is actively involved in backstopping with the technology advancements for Niruthi and is supporting Niruthi with his expertise in generating accurate weather and crop data both historical and forecasted using advance simulation models.

Dr.Hirofumi Hashimoto

Dr.Hiro has been associated with NASA Ames research centre from the last ten years, he is a climate Expert and also the key scientist for developing climate gridded data for Niruthi using High-resolution mapping of daily climate variables by aggregating multiple spatial data sets with the random forest algorithm. With his support and advises Niruthi has developed WeatherSnap for generating daily weather Data.

Andrew R. Michaelis

Mr.Andy has over 22 years of experience in Information technology and has been associated for approximately 15 years with NASA Ames Research and supporting Niruthi in brining cutting edge technology and is advising and playing vital role in creating IP for Niruthi.

Shiva Rama Krishna

Vice President
Product Development

Shiva has over 15 Years of Experience in Information Technology and Software product development he has completed hi matsers from Queensland University Australia and is working with Niruthi and playing vital role for the product developments like CropSnap, WeatherSnap, ZipAg etc

Vice President
Strategic Partnerships

As the head of strategic partnerships at Niruthi, Shrot is responsible for developing and innovating business strategy in line with the company’s mission and objective, identifying business opportunities in alignment with the company’s goals. Furthermore, Shrot is also responsible for identifying partnership-related events to drive brand awareness, build strategic partnerships with global think tanks, identify new growth opportunities for the company across sectors, and build and manage the brand reputation of the company.
Shrot has been an entrepreneur with over 13 years of work experience in creating and leading pioneering social businesses and working with start-ups. He started India’s first rural BPO for women. His work has been covered across several major Indian and International media houses some of which include The Wall Street Journal, Knowledge@wharton, Times of India, The Economic Times, Mint, NDTV, Zee Business, Mumbai Mirror, Business Standard, Business World, The Telegraph, Rockefeller Foundation, NASSCOM Foundation, Your Story, etc
Shrot has been a prominent speaker to multiple events including TEDx events. The business mode of his startup became a United Nations (UNCTAD) case study for its innovative approach in the Information and Communications Technology (ICT) space.


Balla Aruna Kumar has been the Deputy CEO of Niruthi since 2021, looking after the technology part in Niruthi. He has an overall work experience of 20 years in various segments of Remote Sensing & GIS. His expertise includes use of remote sensing and GIS technologies in agricultural applications. He has obtained his graduation in Civil Engineering and M.Tech with specialization in Remote sensing and GIS from NIT, Warangal, Telangana.
Before joining Niruthi, he has with NCML, Skymet weather services Pvt. Ltd., RMSI in 2017, RMSI, Luminous ETS & Agrinet Solutions Limited worked at various levels (started from team member to senior management levels) . He has worked on World Bank projects as a Remote Sensing Expert to develop the regression models using NDVI and NDVI-based plot selection to conduct Crop Cutting Experiments. He was also involved with GIZ to conduct peer review study of Rice Programme in India. He is involved in writing ‘Revised Crop Cutting Experiments’ Guidelines’ based on exhaustive project findings done in the past, in India. He has extensively worked in Agri- business projects like acreage estimation, Yield forecasting, crop health monitoring, sowing and harvesting monitoring, etc.
Arun has worked on various research & innovative solutions to Government and private sectors in the areas of crop insurance program. He has publications in peer-reviewed journals and has made presentations at nationals and international conferences. Arun has involved directly in technology based crop insurance programs in India since from pilot programs, i.e. 2007 onwards. He has extensively using weather data (historical & near real time) & technological inputs in in-house developed crop models. In addition to technology use in Crop Insurance and he has also worked in agricultural risk management studies and agri-business projects. Currently he has involved in agricultural data management and integration of various technologies like: Remote sensing, GIS, GPS, IOT, AI & MI in agriculture space

Ms Srilatha Jasti


Srilatha has been the director of Niruthi since Inception, in her role as the director she actively takes care to keep and monitor all the financial transactions in order. She has been instrumental in supporting Niruthi in maintaining the records and carrying out reconciliations at regular intervals. As a Director of Niruthi she has been supporting the organisation based on the needs and requirements. She holds a Master degree from Acharya NG Ranga Agriculture University.

Cristina Milesi

Director & CTO

Dr. Cristina Milesi has been the Chief Science Officer at Niruthi since 2017. In her role as CSO, Dr. Milesi guides Niruthi in designing and implementing scientifically robust solutions for monitoring, modelling and forecasting crop acreages, crop health and crop yields. Prior to joining Niruthi, Dr. Milesi worked at NASA’s Ames Research Centre in Silicon Valley for over 10 years as a senior research scientist studying the use of satellite data for monitoring the Earth. She published over 50 papers dealing with climate-crop interactions, land use/land cover change and urban ecosystems using satellite data and ecosystem simulation models. She has a B.S in Biology from University of Trieste, Italy and a PhD from the University of Montana, USA in remote sensing and ecosystem modelling.

Mallikarjun Kukunuri

Director & CEO

Mallikarjun Kukunuri is a business leader with 14+ years of experience under his belt. In his present role since 2015, Mallikarjun has been serving as the CEO of Niruthi Climate and Ecosystems, a deep-tech company that provides technology-based solutions in the agri space to insurance companies, banks, and policymakers using proprietary algorithms and models to provide reliable data services for farmers.



At Niruthi, he has played vital role in developing scalable innovative models that combines various data sources like Earth observation satellite data, historical crop and weather data, IoT, and ground truthing. The algorithms help monitor crop conditions, yield estimations and weather information at near real time basis.



Under his leadership, Niruthi grew from a research consulting firm to a market-leading product and services company, that is revolutionising crop insurance, commodities and banking sectors in India. He has also led Niruthi in securing partnerships with various organizations globally.


Mallikarjun recently co-founded DigiSafe Insurance, a newage insur-tech company that is improving insurance penetration in rural India with its bespoke products and solutions targeted at rural India.

Mallikarjun holds a degree in BTech from Jawaharlal Nehru Technological University, Hyderabad. He obtained an MBA from the International Management Institute, Belgium and is an alumnus of IIM, Calcutta.


Mallikarjun has 12 years of business leadership and operations experience. In his previous positions with IBM, Hitachi and the CK Birla group he handled portfolios in excess of a Billion INR every year and played a vital role in retaining market share at each of the companies.

Mallikarjun holds a Bachelors of Technology from Javaharlal Nehru Technological University (JNTU), Hyderabad. He obtained an MBA from the International Management Institute (IMI), Belgium and completed the executive program in international business at IIM, Calcutta.